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Privacy Policy


Last Updated: 09/01/21

The Micrographer, LLC, of 90 State St. STE 700, Office 40, Albany, NY 12207 United States of America, (collectively, “The Micrographer”, “our” or “we”) respect the privacy of our customers and online visitors.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://www.micrographer.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Information using the following strategies / technologies:

Cookies

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

Contact Form

If you contact us by means of a form on the Site or by email, the personal data you provide (name, email address, company and message content) will be collected and processed. These data are processed, stored and used exclusively for the purpose of answering your request or for establishing contact with you and the associated technical processing or administration. This data processing is therefore necessary to fulfill our (pre-) contractual interests.

Newsletter

You have the opportunity to subscribe to our newsletter via our website. When you sign up for our email newsletter, we will periodically send you updates and marketing information, such as new product listings or promotional offers. On the basis of your consent, we therefore process your personal data voluntarily provided during the newsletter registration (your email address, if applicable your name). The data collected by us when registering for the newsletter will be used exclusively for promotional purposes by way of the newsletter for the above mentioned purposes. To register for our newsletter, we use an opt-in procedure. This means that we will only send you an email newsletter if you have explicitly confirmed to us that you agree to the sending of the newsletter.

The newsletters contain a so-called "web beacon", a pixel-sized file that is retrieved from the server when the newsletter is opened. In the context of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval is collected. This information is used to improve the technical performance of services based on the technical data or the reading behavior of the newsletter audience based on their locations (which can be determined using the IP address) or access times.

You may change your mind at any time and revoke your consent to receive the newsletter with effect for the future. For example, you may unsubscribe from the newsletter by clicking on the unsubscribe link found in the footer of any email you receive from us, or by contacting us at support@micrographer.com. After the cancellation, we will immediately delete your data in connection with the newsletter dispatch.

Log Files

When you use the Site, we only collect such data that your browser reports to our server (so-called "server log files"). When you visit the Site, we collect data which includes, but is not limited to, the following: Date and time at the time of access, amount of data sent in bytes, source / reference from which you came to the page, browser type, Internet service provider, operating system used, IP address used (possibly in anonymous form). This processing of server log files is based on our legitimate interest in providing the website, improving the stability and functionality of the Site.

Usage data

We also collect information about your use of our website. These usage data are collected via cookies (see in detail in section 2). We use this usage data for (i) web analytics, (ii) improvements to our services and our website, (iii) usability enhancements. This data processing is based on your consent to the use of cookies on our website. You can revoke this consent at any time (for example, via your browser settings for cookies) with effect for the future and free of charge.

Feedback and Surveys

If you leave us feedback on our services or participate in surveys on the Site, we will process the personal information that you provide voluntarily (the email address and the content of your feedback or answers as part of the survey). These data are processed solely for the purpose of processing your feedback or for contacting you if desired, and for improving our services. This data processing is therefore required to fulfill our (pre-) contractual obligations and to safeguard our legitimate interests in the ongoing development of our services and the Site.

Order Information

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including email address, and phone number). We refer to this information as “Order Information.”

Payment Information

When you make a purchase on the Site, any credit card information you provide as part of your Payment Information is collected and processed directly by our payment processor Stripe through their Stripe Checkout service. We at no time receive or store your full credit card information. Stripe commits to complying with the Payment Card Industry Data Security Standard (PCI-DSS) and using industry standard security. Stripe may use your Payment Information in accordance with their own Privacy Policy here: Stripe Privacy Policy

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: Communicate with you; Screen our orders for potential risk or fraud; and When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above.

Google Analytics

If you have given consent to cookies, our website uses Google Analytics, a web analytics service provided by Google LLC. ("Google"), 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland.

We use Google Analytics to help us understand how our customers use the Site. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing them with other services relating to website activity and internet usage. The IP-address, that your Browser conveys within the scope of Google Analytics, will not be associated with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to make full use of all the functions on this website. You can also opt-out from your data concerning the use of the website (incl. your IP address) being tracked with the use of cookies and processed by Google Analytics with effect for the future by downloading and installing the Google Analytics Optout Browser Addon for your current web browser: Google Analytics Opt Out

You can read more about how Google uses your Personal Information here: Google Privacy Policy

HotJar

If you have given your consent to cookies, we use Hotjar in order to better understand our users' needs and to optimize our service and users' experience. This is provided by Hotjar Ltd, Level 2, St Julians Business Center, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe.

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see HotJar's Privacy Policy

Amazon Web Services

We use the Amazon Web Services (“AWS”) service from Amazon Web Services, Inc., 410 Terry Avenue North, Seattle WA 98109-5210, USA, (“AWS”) to host web content and databases for the Site. Data from the Site is currently stored in AWS' data centers within the United States. As a company, AWS has signed up to the Privacy Shield Agreement. For more information, please visit the AWS Privacy Policy. AWS is included on the basis of our legitimate interests in the secure and efficient provision and optimization of our online offer in accordance with Art. 6 para. 1 lit. f. GDPR.

Personal data collected on this website are stored on the servers of the host. These may include, but are not limited to, IP addresses, contact requests, metadata and communications, contract information, contact information, names, web page access, and other data generated through a web site. The host is used for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of secure, fast and efficient provision of our online services by a professional provider (Art. 6 para. 1 lit. f GDPR). Our host will only process your data to the extent necessary to fulfil its performance obligations and to follow our instructions with respect to such data.

Legal Compliance

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) Educational Page

You can opt out of targeted advertising by visiting the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s Opt-out Portal

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the Contact Page or at the email address below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

DATA SECURITY

We take appropriate technical and organizational security measures within the meaning of Art. 32 GDPR in order to ensure a level of data protection commensurate with the risk, in particular to protect your personal data against unintentional or unlawful deletion, rectification or loss, and against unauthorized disclosure or access.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@micrographer.com

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